About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Wednesday, August 23, 2006

Women entrepreneur updates

Follow up on my earlier post on women entrepreneurs, here's a roundup of interesting events on the subject:

  • Tehelka has a really good article on how adversity produced opportunity for women in Kutch to become entrepreneurs in the sale of embroidered clothes and other traditional Gujurati crafts. A very interesting note:
    • "After the earthquake, craft also became a valuable rehabilitative tool, not just for economic rehabilitation but also for expressing their resilience and emotions through their creativity."
  • CNBC's TV18 (yes, the one with my favorite anchor - Shereen Bhan) has a program called Young Turks. My repeated attempts to land up on the show have resulted in naught, and now I've given up. However, they're doing a very interesting series of shows on women entrepreneurs - right from party and event organizers, interior designers, to someone who organizes Bombay Heritage Walks (thanks to Astha J for the tip). So if you get the channel on your cable, do check it out - airs every Thursday at 7:00pm.
  • Moneycontrol.com has a very interesting article for women on the advantages of being on your own, and ideas for various opportunities and how to tap them.
  • The FICCI Ladies Organization made a trip over to Russia (yes of the oil barons, and mafia, and Mercedes' jams at crossways) to promote foreign trade, which has been stagnating at $2 billion for more than a decade now.
To paraphrase Shakespeare, "There is a tide in the affairs of women, which when taken at the flood leads to fortune..."


Ruchira said...

Hi Intrepid,

I happened to chance on your site today and was pleasantly surprised at what i read, especially since I am a woman entrepreneur and need some advice. I (an MBA with a decade of exp.), along with my mother (an educationist) had opened a preschool that has done exceedingly well over the last 2 yrs and we have been happily repaying our bank loans:) We are now getting greedy...and plan to open a senior secondary school...Just one roadblock - the funding to the tune of Rs. 50 crore...While we are confident we can make a success of our venture...we are trying to figure out how to arrange the sources of funds...Any advice?

Intrepid said...

Ruchira: Great to hear from you, and about the success of your venture with your mom! And let me rephrase the "getting greedy" part to "getting ambitious". You are a very lucrative venture for a VC (Venture Capitalist) or PE (Private Equity) to enter and fund. But you got to be careful. Getting the actual funding can be a very time-consuming effort. You will first need to build a proper business plan. See if you can get hold of the book, McKeever's How to Build a Business Plan. You got to show what you would do with the extra funding. Your banks may not be keen to sponsor Rs. 50 crore, since they would need collateral, and that would be difficult to come by. But you could look at part debt (from banks) and part of it from VCs. Some good VC's would be found on this list http://www.nenonline.org/jsp/resources/resources.jsp

Why don't you email me offline, with details of your business, and maybe we could do an interview of yours on the site?

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