About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Saturday, August 05, 2006

Payperpost - interesting idea

In the 22 Immutable Laws of Marketing, Ries talks about narrowing your offerings, and often creating a whole new segment that didn't exist earlier. While bloggers have been trying to make money through the pay-per-click programs of Google and Yahoo, advertisers have not directly been targetting bloggers. Or rather no channel exists to bring bloggers and service/product providers directly in touch with each other. Until Payperpost that is. The equation is simple - companies target bloggers, and bloggers get paid. Not just for carrying ads, but also for writing up on the products and services. While A-list bloggers are always being courted by companies to write up about their products, Payperpost brings the idea to Average Joe blogger. It is still in beta, but I think they have a winner on their hands. As a product/service company, you know that an article in a newspaper or magazine is likelier to build credibility than an advertisement in the same publication. This same idea is now leveraged in blog-world.

And no, they didn't pay me to post this.

Posted by Kanwal K Mookhey at 12:02 AM

2 comments:

Anonymous said...

Thanks for the positive post. I think we have got a winner too! If you are ever in florida let me know and we will catch lunch.

5:24 AM
Kanwal K Mookhey said...

Surely, Ted. Keep me posted on significant developments. I'd like to write up on it as things progress.

6:14 AM

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