About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Wednesday, May 24, 2006

Google Adsense - show me the money!

Well, the entrepreneur within me could not resist the temptation to make money through the Google Adsense program on this blog. I asked some A-list blogger friends, and they related woeful tales of having a lot of hits, but not much in the way of Adsense revenues. As usual, I thought my case would be different, and soon enough I'd be making hundreds of dollars a day through Adsense. Unfortunately, those revenues are still only trickling in. But in the process, I've gathered an excellent list of links to help you along.

I was inspired by this guy, who's quit his day-job and earns a living only from Adsense revenues. Pretty cool, eh? Check out some of his postings on the topic - here, here and here.

Here are some good Google write-ups on the topics - the Woot case study, and the Adsense Help Center, and most importantly Google's helpful optimization tips.

Some helpful hints I've picked up - but not necessarily applied - are:
1. Ads should be unobtrusive. Colors and fonts should match and blend in with the rest of your site
2. Have Adsense banners for each individual post. That way RSS feeds will also link to the ads
3. Use multiple channels in your Adsense configuration so that you can track which format and position works best for you
4. Use image and text ad combinations, instead of just text ads
5. Use the link units option as well. This I found pretty cool. It simply lists out subjects for Google ads. When a visitor clicks on the link, it opens up a page of Google ads on related topics. You get paid only when an ad on that page is clicked. It is less obtrusive than the regular banners.
6. Use horizontal formats rather than vertical formats
7. Position ads near content that is rich and near navigational aids, which are likely to attract users (this is a no-brainer)
8. Play around with Google's Submit a URL and Sitemap features.
9. Try to shoot up your blog's search engine rankings. This of course involves standard search engine optimization techniques.
10. Click on the ads on my blog. Umm...actually, I couldn't come up with a 10th tip!


Can't C Me said...

google adsense is a waste of time and space... unless, of course, you have hundreds of thousands of visitors each day. i know cause i have tried it before on my web site.

the fine print says that google won't mail you your first cheque until they owe you US$100. unless the traffic to your web site is high it will take forever to accumulate $100! in the mean time (possibly years), you'll be displaying ads for google practically for free.

Intrepid said...

You're right, of course. Google pays 30 days after the month in which your account reaches $100. However, I think I'll wait awhile, and see how it goes :)

Siva Rajendran said...

Is there any better alternative than google's adsense?

Intrepid said...

Siva: There is also Yahoo ads, and Blogads. Some bloggers have said that Yahoo ads pay much better. A-list blogger Guy Kawasaki uses Blogads. Your mileage may vary...

roan said...

I have found index with some guidebooks similar to your blog content and would like to share. There are interesting ideas for moneymaking, affiliates, work at home, etc. Get it and enjoy! :o)

Sameer said...

Guys, Adsense can make you hundreds of dollars a day if you know what to write? If you are a casual blogger then it would surely take years for your account to reach $100; but if you're writing your content in 'the right way' which would help the ads in conversion; then you will be earning in loads! Check this out http://thekeywordacademy.com/coaching/1009.html

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Kamini Prajapati said...

Google Adesene give a start a new business from our site by listing from google add. I started google adsense now in my business on http://www.infoline.in/ so i am awaiting for that i will get benefits or not. I think many visitors come my site & show other add which i listed from google adsense then i will take a more chance to put in my website.

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