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The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:

When starting a business, what are the legal issues involved?
What form of incorporation is better suited to which type of business?
What tax issues are involved?
How do I start a business and what are the pitfalls?
How do I market my business in the absence of significant funding?
How do I get funded?
What are the basic accounting concepts I should be aware of?
What is a business plan and how should I build one?

The brief table of contents of the book is as follows:

Getting started
Ideation
Forms of Enterprises
Funding
Basic Accounting and Taxation
Import and Export Licensing
Trademark and Patenting
Rules for NRIs and Foreigners
Building a Business Plan
Marketing on a Shoestring
Website and Branding
Women Entrepreneurs
Templates

To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Saturday, August 05, 2006

Book review - Adventure Capitalist, Jim Rogers

A one-word assessment - avoidable. Jim Rogers is the second half of the widely successful Quantum Fund, who's other half is George Soros. The book is about a 3-year round-the-world-trip that Rogers makes with his fiancee, whom he also marries during the course of the journey.

The book is insipid, unengaging, and offers no great business or economic lessons. It fails as a travelogue, because the coverage of the countries and places is so dry and boring. None of the natural beauty, cultural intricacies, or business environment is captured as one might have expected. The only significant take-aways from the book are helpfully summarized on the back-cover of the book:

NGO's in Africa are a waste of money and are not helping the problem at all
The next few decades belong to China
India will be Balkanized, and so will Pakistan
Angola and Bolivia are the countries to watch out for
You learn more about the investment climate of a country by talking to the people rather than government information
Commodity markets are the most lucrative investment avenue

So there. You already know all there is to learn from the book. Oh, and also that Rogers manages to gobble down exotic stuff like snakes and horses, but stops short of monkey meat. Here's a funny, but fictional exchange between Rogers and the Dalai Lama.