About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Saturday, August 05, 2006

Book review - The Wealth of Man, Peter Jay

Peter Jay's The Wealth of Man is a sweeping summary of the history of man's economic growth. Along the lines of David Landes' The Wealth of Nations, it traces the human economic saga from pre-historic days to the Greek and Roman civilizations, to the transfer of the economic engine to the Levant, and the parallel economies in India and China. Jay also fascinates with trivia of how horses were domesticated, why spectacles were invented, how Isaac Newton influenced the use of the gold standard for British currency, and how Greek literature was actually preserved due to it being translated into Arabic during the European Dark Ages.

The repeated cycle of growth, which Jay describes as a waltz motif is:
1. Humanity discovers a revolutionary paradigm-changing and this results in a huge spurt in economic growth - discovery of agriculture, or the industrial revolution.
2. Tyrants, thieves, and other assorted malicious characters wade in to exploit this economic growth.
3. Social, governmental or legal structures are put in place to regulate the exploitation of the economic engine and prevent its plunder.

Jay's style of writing is extremely pleasing to read, and anyone with an interest in history or economics should definitely give it a read. His humor is just right, and his negative remarks against laissez-faire economics or other global economic phenemona are neither disparaging nor caustic.

I have two reservations with the book, though. The first is with the depth of the book. At 400-odd pages it is barely enough to cover something as complex, diverse, and expansive as human economic growth. It serves as an excellent introduction, though for a deeper intensive study of the subject. The second reservation is his almost complete lack of analysis of the impact of religion on economic growth. There is not even the mention of Max Weber's groundbreaking studies in this regard, and this leaves you with a feeling of having missed one of the main acts in the entire play. For instance, he mentions that it was Europe that led the way with the Industrial Revolution, and for no apparent reason, China and India missed the boat completely. That religion and the culture of the people may have had something to do with this is covered very perfunctorily.

3 comments:

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Qadit Qadit said...

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