About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Wednesday, June 28, 2006

Good business books to read


Came across this nice post about good books to read when starting off on your own business:

7 Habits of Highly Effective People by Stephen R. Covey - I have read this one, and if I remember correctly, one of the chapters had a quote of Goethe's “Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it.”

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings On Management - I have read some of Drucker, but not this one. It's now on my books-to-read list.

Think and Grow Rich by Napoleon Hill - I read this one many , many moons ago. Lots of lessons, but not all are applicable today.

The World is Flat by Thomas Friedman - Haven't gotten around to this one yet.

Built to Last : Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras - I'd strongly recommend this one as well. Also, Collins' other book "Good to Great" is nice.

I'd add to that list the "22 Immutable Laws of Marketing" and the "22 Immutable Laws of Branding" by Al Ries.

I would also recommend some autobiographies, since I find them very inspiring:

  1. Made in Japan - Akio Morita
  2. Iacocca - Lee Iacocca
  3. Losing my Virginity - Richard Branson
  4. Maverick - Ricardo Semler (not exactly an autobiography)
  5. My experiments with truth - M. K. Gandhi
The last one seems an odd choice in a collection of business books, but I feel a philosophical and ethical underpinning to one's work is very essential. And nothing like a lesson in integrity and truth from the Mahatma himself!

Posted by Kanwal K Mookhey at 4:05 AM

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