About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Sunday, June 04, 2006

Another infosec entrepreneur's blog

Well, here's a really nice blog on entrepreneurship from Andrew Fife, who also happens to be co-founder of an information security software firm Cryptine Networks. Since I happen to run an information security consulting firm as well, I thought I'd cross link to some of the really nice articles on that blog.

Do check out:

  1. Investor Pitch: Bottoms up market sizing - on how to size your potential marketing when pitching to potential investors. Welcome change from the usual Gartner report yada-yada.
  2. I'm funded, now what? - which actually links to other very nice posts on operating plans and marketing best practices for startups
  3. Raising capital: Why VC's need Grand Slams - on why VC's need to see mind-boggling returns on their investments, and won't be happy with Warren Buffet style 30% net compounded growth rates.
There's also other good stuff on elevator pitches, and setting up VC meetings.

Posted by Kanwal K Mookhey at 6:13 AM

1 comment:

Andrew Fife said...

Thanks for the kind words!

1:19 AM

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