About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Sunday, October 01, 2006

The simplest SEO formula - it still works!

Whenever I speak with any budding entrepreneur, I cannot help but stress the importance of search engine optimization. Over half our business comes through enquiries generated through our website. In fact, in the first four years we never had a dedicated sales/marketing team, and still managed to earn 6-figure revenues through consulting.

About a year ago, we shifted our domain from a .co.in to a .com. And also changed our branding to reflect our global aspirations. As a result, all the SEO that we had done on our original domain came to naught. Our Google page ranks for the new website were less than 3 on most pages, and our website was simply not turning up in search engine results. So obviously, business enquiries almost suddenly dropped. We took it up on priority to boost our page ranks and get back to the levels we were on with the previous domain. And from that emerged vindication that our SEO formula still works, and is as simple as this:

  • Build a nicely designed website - everything is logically structured and your services, products and company profile are well presented
  • Add good content to the website. Ours carries a lot of articles that our team writes, and a couple of blogs
  • Identify the keywords that you think potential customers would search for
  • Add these into your title and meta tags
  • And the key to it all - have other high-ranking websites link back to you. This is main challenge, and you got to put up great content, which people will read because it's interesting, not because you're trying to sell it to them directly.
A couple of days ago, the latest Google crawls had just finished - our page ranks were 5 or 6 on all the pages, and we were figuring in the top 5 results for most of our identified key words and phrases. And the most significant proof - business enquiries through our website have gotten back to their previous levels! So if you're getting into business - any kind of business - pay attention to SEO, and you'll go a long way in aiding your sales and marketing efforts.

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