About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Sunday, September 24, 2006

Why ethics makes good business sense

Another corporate scandal - this time at one of the more respected companies - HP. As the story goes, HP found out that one of its board members was leaking confidential information. They hired private investigators to find the source of the leak, and probably gave them carte blanche. What the PI's then did was to impersonate the directors and obtain telephone records and other personal data on seven directors, nine journalists, two employees as well as family members of those targeted individuals.

To add insult to injury, the HP board simply dithered over taking any concrete action once the scandal was outed. And even before that when they knew that the PI's had overstepped the line by a big margin.

Now, Patricia Dunn who headed the board and oversaw the investigation has been asked to resign, and Mark Hurd has taken over. Hurd then comes out with a statement on the scandal, which has some real gems in it:

"I understand there is also written report of the investigation addressed to me and others but I did not read it. I could have, and I should have."

A director is implicated as being the source of leaks. A high level investigation is launched. A written report of that investigation is available, and Hurd says he knows about the report, but didn't read it!

"In, I believe, February 2006, I was informed by the investigation team that they intended to send an email containing false information in an effort to identify the source of the leaks. I was asked to, and did approve the naming convention that was used in the content of that email. I do not recall seeing nor do I recall approving the use of tracer technology."
What's naming convention?

He refused to take questions about it later on.

While pressures from Wall Street, venture capitalists, customers and employees always creates an emphasis on results, when those results come at the cost of corporate ethics, you know the truth will out someday, and the shit will hit the ceiling fan. Even now, HP should have made a clean breast of the entire situation, given that they're going to have to answer a Congressional committee on the same issue, and more "facts" will come tumbling out.

If nothing else, ethics in business makes sense because you know that the fallout from the truth emerging into the public domain will probably create a far greater loss than the gain you are looking at. In HP's case, they were of course motivated not by financial gain, but from the eventual cost of sensitive information being leaked out. The question that begs to be asked is which loss will be greater?


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mahendra said...

In order for someone to have successful business,he should also consider getting the right place for his business. Well, thanks for sharing those great tips of yours. Agreed on it. Keep it up!
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MAHENDRA said...

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