About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Thursday, September 28, 2006

Communication disorder

This article by Wired News laments the sorry state of affairs with regards to our ability to communicate. While cellphones and emails have increased the amount of communication we do on average, it has greatly killed the art of communication. A survey quoted in the article, conducted by Yahoo! and OMD shows that the average family is doing 43 hours of multi-tasking work in one day!

Look all around at the emails and SMS's we receive and the horrible spelling and grammar of it all. And how frequently people will end up chatting on IM with someone who is in the very same room! I hate it when someone who could have picked up the phone and spoken to me about an issue would rather send me an email or worse still chat with me on IM. Chatting has to be the #1 communication killer, especially when other options are easily available.

While email would ensure putting things on the record, I'd personally prefer the following order of communication:

  1. Meeting in person. Especially in business, a face to face meeting can have far greater positive outcomes than simply email or phone communication. It is quite likely that a client or partner may be more convinced about doing business with you if you go visit them than if they have only spoken with you or emailed you.
  2. Phone call. It is extremely tedious at times to give an explanation of an issue over email. And how often do we feel tempted to resort to emoticons to convey the emotion behind our message, even in formal emails. Because very often the text of the email simply fails to communicate the tone of the message. Just pick up the phone and talk! There's nothing like the sound of a human voice at the other end of the line to change the way the other person perceives you.
  3. Emails. Compared with the blasphemy of doing business or personal communications over SMS's with their 160 character limits, I'd prefer email any day. Also, when doing business internationally, emails are one of the best means of communication, unless you use Jajah.
  4. Chatting. It's cheap, but it's horrible in terms of actually getting one's point across. While I might be mid-way through answering the first question, the other party is already onto their next point. Grammar and spelling are usually the first casualties.
Sidenote: The one mode of communication that simply defies logic is the scrapping that happens on social networking sites such as Orkut. Intimate, personal conversations all out in the open, and a nightmarishly clumsy way simply to keep track of conversation threads. Maybe I am a bit old-fashioned, but send me an email instead of a scrap...


Astha Jane said...

I totally second you on the sidenote. Wish I could show you what I wrote for my 'About Me' section on Orkut (I am as anonymous as you are :)).

However, there are loads of people who totally enjoy scrapping and the sane ones keep it to the 'hellos' and 'wassup' which again is very mundane.

Mayank Krishna said...

Hi, nice blog and nice post :-)

Though I use orkut a bit, I too don't understand its weird logic and why people get hooked to it. But I must admit it is addictive.

You may like my blog which offers free useless business gyan :-D It is www.mayankkrishna.blogspot.com

Intrepid said...

Mayank: Thanks! Checked out your blog. Looks like you're from Mumbai too. Let's catch up when I am back in town. Drop me an email.

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