Mumbai drenched, soaked, and drained once again

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:

When starting a business, what are the legal issues involved?
What form of incorporation is better suited to which type of business?
What tax issues are involved?
How do I start a business and what are the pitfalls?
How do I market my business in the absence of significant funding?
How do I get funded?
What are the basic accounting concepts I should be aware of?
What is a business plan and how should I build one?

The brief table of contents of the book is as follows:

Getting started
Ideation
Forms of Enterprises
Funding
Basic Accounting and Taxation
Import and Export Licensing
Trademark and Patenting
Rules for NRIs and Foreigners
Building a Business Plan
Marketing on a Shoestring
Website and Branding
Women Entrepreneurs
Templates

To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Tuesday, July 04, 2006

Mumbai drenched, soaked, and drained once again

The monsoons are here, and in a scary reminder of last year's disaster, this time around as well Mumbai has come to an almost complete standstill as local trains, roads, and airports have been severely affected.

Although, last year was a freak of nature, this year it's just the same old lessons which politicians and bureaucrats refuse to pay heed to. And this, after contributing over a third of the national tax. The loss to productivity is just mind-boggling! No matter how much I love this city, I'd rather avoid being there during the monsoons.