About Me

My Photo
Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Thursday, April 27, 2006

Venture capital

I have never had the chance to go up to a VC and pitch for funding, and funnily never built a business plan either. My Dad gave me the startup capital we needed, and thankfully didn't ask me to present about market size, and growth plans. We've just grown on sheer luck and hard work. But, I've lately been toying with the idea of approaching VC's to get funding for some of our expansion plans. Although, we're very close to starting our own Middle East operations, we'll definitely need funding if we are to establish local presence in the US or Europe or Singapore. Unless we decide to keep growing organically at the current pace.

I have spent some time reading up on building business plans, and managed to get through Mike Mc Keever's "How to Build a Business Plan". It's pretty useful and has some nice reality checks in it. There's really a lot of material out there on building business plans and pitching to VC's. One of the best resources I've found is the MIT Entrepreneurship Center.

Browsing through Guy Kawasaki's blog, I also came across a couple of interesting postings: Top Ten Lies of Entrepreneurs as well as the previous posting Top Ten Lies of Venture Capitalists. Having sat through some business plan presentations of MBA grads, I have come across about half of those reasons. But then again, if I were presenting my case, I'd probably also be talking about market size, and our potential share of the market. Hmm...how else does one get a VC interested in what returns they could be looking at? Most people are really passionate about their ideas. I think one of the key things is competitive analysis. In my experience, most ideas, although original, aren't usually unique. So if you could truly show you plan to measure up to the competition it might help. Also demonstrating that competition exists, also proves that the market exists.

There are other options for funding besides VC's - bank loans, hedge funds, and angel investors. It all depends on how much money you need, at what terms, and what state of your business you're already in. For us, as a profitable company looking to expand rapidly, we'd probably still prefer VC funding, because of the scale of the funding we would be asking for, as well as for the potential contacts a VC might bring in.

Incidentally, if you're looking at starting your own business in India, and need some funding or mentoring, drop me a line.

4 comments:

Zeeshan Alam said...

Hello,

Your blog is nice and informative, can I know your company web site address and your email address, or your orkut profile address?

Thanks,
Zeeshan Alam
Cofounder,
Retina-X Studios, LLC
www.retinax.com

Intrepid said...

Thanks, Zeeshan! For various reasons, I'd prefer to keep this blog anonymous. I'll send you my contact information elsewhere. :)

Zeeshan Alam said...

I guess than you can send me at:
zeeshan@retinax.com

Shalini said...

I would like to avail your offer for mentorship. Please give me your contact information. My mail id is shalini@ohile.com