About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Monday, February 18, 2008

Insights of the day - building a core management team

I happened to attend another excellent TiE session on building a core management team. It was headed by Parag Paranjpe, Director, HR at ICICI Venture. Some of the key takeaways from the session based on inputs from Parag, and the other attendees were:

  • Talent looks out for opportunities for that talent to be harnessed. So your key USP has to be what opportunities do you provide for exploiting potential.
  • Star employees look for autonomy and freedom - an equal stake in the organization. They want to make the organization bigger and share in the wealth that they help to create.
  • Every leader must aim to make himself/herself obsolete in order for the people working under that leader to reach their full potential. The leader must then redefine his role and responsibilities and work to achieve a different set of goals.
  • One of the most important attributes to look out for in a candidate is personal integrity. And the best way to determine this is to check for references and learn to read between the lines when the references respond to your queries. Parag gave an example of ICICI Venture contracting an international firm to do a background check on a candidate they were hiring for their Zurich office. And they looked at the huge fees paid to this firm as an investment that would pay off. But he said, that was only reducing the risk, we still would never know for 100% sure if all that we were told by the candidate is correct or not.
  • Also, while hiring try to determine whether the employee is joining you for money or for a higher purpose. Does the candidate seem to buy into your vision or is simply making the jump for a better pay package?
  • The past history of a candidate is the best indicator of future behavior. Dwell into it, and ask deeper questions based on the candidates previous profile. Everyone promises great things in the future, but have they delivered in the past?
  • Try to determine as accurately as possible the real reasons why the candidate is leaving his previous company and joining your company.
  • Another important aspect is the cultural fit. How well do you think the candidate would fit into your existing corporate culture. If your existing culture is open and autonomous, does he or she have the ability to work and excel in such an environment or is he/she a very hands-on micro-managing type leader?
  • Other ideas were to ask candidates to write down their answers on questions such as achievements, failures, goals, and dreams, rather than ask them to answer verbally.


Neethu and Ayappa said...


My Name is Nrethya Ayappa currently a house wife. I am interested in starting a small business. What I have in mind is to start spice business. I am from coorg so we grow pepper, coffee,Cardamom, cinnamon etc. I would like to sell these to the retailers here once I am established I would like to open a store and sell these directly. I would also like to sell honey and pickle made in coorg.

However I am clueless as to what needs to be done to start off with this. I was going through your website and thought you could help me with this.

Hope you can guide me with the same.

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