About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Thursday, January 10, 2008

Due diligence of Indian companies

Came across an interesting paper on what investor should look for when investing in small and mid-sized Indian companies. It is an important read, because for a small business entrepreneur it gives you a lot of ideas on what your company should have to be able to impress a potential investor. The full paper can be downloaded here.

Here is a summary of the key points from the paper:

Operational legitimacy - is the company running a legitimate business, or are the bulk of its revenues coming from front-ending operations. There have long been rumors that a number of small and mid-sized IT companies serve as fronts for small to large amounts of money laundering.

Quantitative Criteria Matching - most investors have specific criteria which the target company needs to match. These are typically in terms of turnover, profitability, number of years in operation, etc. If your company does not meet these criteria - say $2 million in turnover - it would naturally not be in contention.

Leadership & Management - the investors will want to see who is in your core team, or even if there is no core team, they would want to evaluate your skills in terms of management ability, leadership, vision for the future, principles and values you espouse, your track record, and experience either working for other firms or successful ventures in the past.

Growth potential: How quickly can your product/service lines grow, and if they cater to specific market segments, are those segments by themselves also poised for exponential growth in the overall picture of the country's economy? What is your business plan, and what strategies have you envisaged to achieve your targets, and your degree of innovation.

Possible exit strategies: At the end of the day, all investors want to see returns on their investments. And investors in small- to medium- firms are usually taking a much higher risk, and consequently would expect much higher returns. Especially, since only 10-20% of their investments actually pan out.

Market reputation: What do your customers, your partners, and your employees say about your firm? As a small business it is unlikely you will have achieved a lot of press publicity, so your reputation almost completely depends on the people who know you or your company on a one-to-one basis.


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