About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Friday, August 24, 2007

Running/starting a business - frequently asked questions

Q. What will be the tax structure for a sole proprietorship?
A. As a proprietor, you will create a profit-and-loss account of your business. Here you have the advantage of putting in a lot of your business/personal expenses into the P&L account. This should ideally be avoided as you grow, but initially you can reduce your tax burden with this. The tax you will end up paying is only on the *profit* of your business, and not on all the income. If you accept income directly on your name, you will have to end up paying tax on all the income. So proprietorship is the smarter choice.

The other tax component you need to be aware of is Service Tax. If your revenues exceed Rs. 8 lakhs per year, you are liable to pay Service Tax every quarter at the rate of 12.36% on the income. For this you will need to obtain a Service Tax number by registering yourself at the local excise office. This is for services. If you are going to be selling products, you need to register for Sales Tax or VAT (depends on the rules in your particular state). For this as well you need to check with your local excise officer. More information on Service/Sales tax is available here

Q. How do I start from scratch?
A. Good to hear that you're looking at becoming an entrepreneur. There are basically two approaches to starting your company:
1. You could plan, map your strengths, product offering, and then see whether there is a market need for it, what resources you would need, how much funding you would need, and then build all of this into a business plan.
2. You could jump right into the deep end of the pool, and follow a 'shoot-from-the-hip' kind of cowboy style of doing things

I adopted approach #2, but wouldn't always advise it. The important common points in either approach are:
1. You have to offer something that the market will pay you for
2. It has to be something you would love doing irrespective of how much you get paid for it

The current economic and business situation is such that you could start off on an experimental basis while you are still working. And then you could quit and begin full time. I was slightly advantaged because I started at 20-21 and didn't have a family to support. Those sorts of things add responsibilities and must be duly addressed.

I started my company with a Rs. 2 lakh capital, and built it into a 100 times that in about 6 years. My blog does contain posts on how to start your business from scratch. Take a look and see if it helps.

Q. Can you tell me if VAT and Service Tax are applicable for freelance software solutions provided locally and for abroad?
A. Service Tax, yes, only if your annual turnover exceeds Rs. 8 lakhs
VAT would be applicable only if you resell other software products, or you have built your own products.

Q. Do I need a PAN card for a proprietorship firm?
A. No, you can use your personal PAN number. A separate PAN will be required only if you have incorporate it as a Pvt. Ltd. firm. Approach the nearest Income Tax office and get in touch with the PRO (Public Relations Officer) for details.

Q. Do I need to register for Service Tax or VAT?
A. Service Tax, yes, only if your annual turnover exceeds Rs. 8 lakhs
VAT would be applicable only if you resell other software products, or you have built your own products.

Q. Where do I get my seed capital from?
A. As to your funding requirement, I suggest you first list out exactly how much money you need, for how many months, how you intend to earn revenues, how much revenues you are targeting on a monthly basis vs. your monthly expenses to run the company. Basically, try and build a rudimentary profit-and-loss sheet, and see where your break-even point is. How do you intend to pay back the entity who loans you the money.

Taking money from friends/relatives may sound easy, but it isn't always so. What if your venture doesn't succeed as much you had planned. You will damage the relationships also. But if it is a small sum, and you are confident of returning it, then this is the best option. Banks will ask for collateral to give you a loan, and this might be difficult, unless you mortgage some family property or other assets you have.

But first come up with the exact amount of money you need and then try and figure out your sources of funding.

Q. I am currently working at a Pvt Ltd Co. and am starting my own propreitorship firm from my home. Its a services business where I would be launching my first portal soon. I have acquired a gumaste license. Kindly inform me about the other requirements specially relating to taxes. Do I need a seperate pancard for the firm and besides registering for the service tax which other taxes do i have to pay?
A. If you are running it as a sole proprietorship, you can continue using your personal PAN number. For purposes of tax calculation, you need to prepare a profit-and-loss account for the proprietorship firm, and then include only the profit (if any) into your total taxable income computation. But if you incorporate it as a Pvt. Ltd. firm then you need an additional PAN card.

Besides service tax, if you have employees you would have to pay Fringe Benefit Tax on the benefits you provide to your employees (such as travel, food, conveyance, entertainment, petrol diesel, etc.). You also need to register for Professional Tax for your proprietorship firm. If you sell or resell any products, you would also need to register for VAT or Sales Tax. If you have employees, you need to deduct tax at source, and for this you need to register for a TAN number.

Please check with a professional CA and CS (Company Secretary) for the latest laws and regulations in this regard.

Q. Can I have a current account (as the sole Prop) in my name but have an operational business name for website/visiting cards etc. Is it mandatory to have the name registered?
A. Your clients will know you by the name being used on your website and visiting cards. But then when you bill them or ask them to make a payment, it will be a different name. This will create a slightly negative impression in their minds. It is best to focus on brand-building right from the start.


deepanjali said...

Your blog is nice. I think you should add your blog at BlogAdda and let more people discover your blog. It's a great place for Indian bloggers to be in and I am sure it would do wonders for your blog.

Anonymous said...

I like your blog very much. I have a quick question. How can we safe our website business under propriotorship from getting sued by others may be from India or outside? or how can we limit any legal action to indian courts only?

sahil said...

Hey Kanwal

First of all, excellent blog. Very useful for budding entrepreneurs.

Second, I want to get in touch with you for some advice. Right now I am in final year of engineering at IIT Delhi and I am looking at starting off on my own straight after graduation. And I am considering something on the lines of consulting/analytics as well. Since you have been through a similar situation your advice would be very valuable.

If its possible, please mail me your number so that I can get in touch with you - sahilbajaj@gmail.com

Thanks, look forward to hearing from you. Happy New Year !!

Ellaiah said...

One of the best and to the point blogs I have ever seen.
By the way..............I plan to take Fish marketing at a Greater level
Thank you so Much Kanwal for blogging

Kanwal K Mookhey said...

All: Thank you for your highly encouraging and positive feedback. Makes me want to write more on a subject which I feel so strongly about.

Sahil: I would be more than happy to get in touch with you, but please drop me an email with your email address. I would not be too comfortable giving out a cellphone number on the blog :)

Cheers, and please keep checking in.

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MAHENDRA said...

I am also willing to start a online store for my friend. I have tried many eCommerce platforms but never had tried shopify.
I will definitely check it out. Sounds interesting to me. Thanks for sharing this.