About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Tuesday, June 03, 2008

Customer delight - makes it all worthwhile

When you're in business you have to be geared up for the fact that there will be customers who will have issues with various services and products that you offer. Customer support and responding to customer complaints is part and parcel of any company. While quality controls ensure that your deliverables are up to the mark, sometimes clients can still have reservations about what you have given them.

Especially in the consulting line of business, where we're delivering skills, opinions, and knowledge, it often becomes subjective whether we are meeting with client expectations or not. Managing customer expectations is one of the biggest challenges of being in this line of work. In a number of cases, the end result of the engagement is a report or a set of documents and presentations. And very often during the course of the engagement the client often voices their differences of opinion and displeasure at some of the deliverables.

With one of our clients, I almost got into an argument over some points related to the consulting services we were providing. I do strongly recommend to my team to avoid arguments at all costs, unless it is an absolutely critical issue. Disagreements should be voiced, but spats should be avoided. Coming back to this particular case, eventually the client was pleased enough to give us the following testimonial, and it is events like these that make consulting completely worthwhile...

“KK and his team did a brilliant job in guiding us towards the 27001 certification. Their approach was very methodical and systematic right from the stage of gathering requirements in the initial stages to the documentation work and then trainings and audit readiness stages. In fact what I liked the most about their approach was that he focussed on transferring his knowledge to us which has enabled us to sustain the improvements even without his involvement. They never restricted themselves to the scope of the contract. They were willing to that extra mile to make sure that it added business value to us."