About Me

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Mumbai, India
I run an IT Security consulting firm based out of India. We started off from scratch in 2001 when I was 21, and have offices in Mumbai, Bahrain, and UAE. The idea behind the blog is to share the stories of how we run the business, the deals we make, the deals that break, the heartburn, and the sheer joy.

The Ultimate Startup Guide

The Ultimate Startup Guide is an e-book that provides answers to all your questions related to starting and growing a business in India. Everything you wanted to know about entrepreneurship in India from ideation to registration to marketing to hiring. The book contains a large number of practical examples, anecdotes, interviews, and motivational material to help you get started, and to grow rapidly in a booming Indian economy. If you've got the idea, this book will help you through with the execution and realize your dreams. Here are some of the key questions you will find answered in this book:
  • When starting a business, what are the legal issues involved?
  • What form of incorporation is better suited to which type of business?
  • What tax issues are involved?
  • How do I start a business and what are the pitfalls?
  • How do I market my business in the absence of significant funding?
  • How do I get funded?
  • What are the basic accounting concepts I should be aware of?
  • What is a business plan and how should I build one?
The brief table of contents of the book is as follows:
  1. Getting started
  2. Ideation
  3. Forms of Enterprises
  4. Funding
  5. Basic Accounting and Taxation
  6. Import and Export Licensing
  7. Trademark and Patenting
  8. Rules for NRIs and Foreigners
  9. Building a Business Plan
  10. Marketing on a Shoestring
  11. Website and Branding
  12. Women Entrepreneurs
  13. Templates
To order the Ultimate Startup Guide - email me at kkmookhey@gmail.com.

Details of the book are:
Title: The Ultimate Startup Guide
Author: Kanwal Mookhey
Pages: 150
Additional: Companion CD contains numerous templates for building your business plan, calculating cashflow, preparing profit and loss, and balance sheets, preparing invoices, your resume and profile, marketing material, websites, contracts, and many other useful and motivational material.

Sunday, July 09, 2006

Good investment avenue - real estate mutual funds

According to this Economic Times report, SEBI has cleared the way to allow real estate mutual funds to be set up in India. India's propery market is very narrowly concentrated to the main cities, and even within the cities to specific localities. There's a huge potential for development of real estate. Allowing these mutual funds to be setup would enable a larger number of people to indirectly invest in real estate, without needing to put up very large sums of money, or go through the procedural hassles of home loans. I'd focus on those funds that invest in the secondary real estate markets and also have a strong percentage of revenues from rental income. As the economy grows the need for good quality office space and homes is only going to go up. So this should be a good option for the serious investor. Now, one thing you got to watch out for. Real estate markets always follow a Bell curve. So get in early, and exit in the medium term - 2-3 years max. Don't stay invested for longer than that, or you'll be holding the remains of a bubble.

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